Business Success Principle of the Day: “Repetition”. It takes Repetition to build habits and brand awareness. Habits are like rut in the concrete, and it takes many passes over them to form new patterns. And we all receive so many messages every day that we have to see names and logos many times before they stick. Music, flashy visuals, and emotional connections open up the mind so that fewer Repetitions are necessary, but it takes an incredible emotional experience for something to be remembered after seeing or experiencing it only once. Implementation: If you are trying to change habits or get people to remember you, plan and budget for a lot of Repetition. And add a lot of sensory and emotional experiences to your messages!