Endorsements are essential because social proof is extremely powerful. When the options are confusing, we look to those we know and trust to help us make good decisions. Endorsements, from experts, celebrities, or people who are "just like us" can influence those who are not sure about their choices by making them feel safer in [...]
Signs have to be noticed and read, but Signals are in your face in some way. They are intended to attract attention and communicate, usually in some prearranged way. Horns blowing, alarms ringing, and flags waving are all ways of telling us to start, stop, or pay attention. Understanding the meaning of Signals is essential [...]
We Crown kings, queens, champions, and winners. We look to them for inspiration and guidance. They become role models to many. We expect greatness from them. So when you wear a Crown, there is an incredible opportunity to lead. When you lead well, the Crown becomes a lot lighter.
There are many things and people that are Wholesome all the time, some that are Wholesome in moderation, and others that are not Wholesome in any form, at any time. It is important to know the difference!
Technology often helps us do more with less effort, but sometimes it actually requires more focus and conscious effort than before. For example, we are now filtering through thousands more messages with emails, texts, and social media than we ever did with printed brochures and faxes. Our games have progressed from tic-tac-toe to advanced massively [...]
Business Success Principle of the Day: "Role Model". A fine gentleman told me today that I was a role model for him, that he thought of me every day and it reminded him to focus on business and be kind. I am humbled. I know myself very well, and while I am confident in my [...]
Processed foods are often only marginally Nutritious. Raw vegetables and fruits are what our bodies need the most; French fries and cookies - not so much. Take care of yourself so you can take care of those you love - get the Nutrition you need to thrive!
Business Success Principle of the Day: "Quality". I am a stickler for Quality, especially with the written word. You can get by with a few stutters and stammers when speaking, but typos and grammatical errors in formal documents, especially business plans and marketing materials, stick out like a sore thumb. And readers will always infer [...]
We have all seen a lot of Exhibitor booths at trade shows. The memorable ones focus on getting attention (bright lights, banners, trinkets, snacks, etc.) and cheerful people inviting you to engage in some way (sit down, have a chat, exchange cards, sign up for a raffle, etc.). When you Exhibit, do it professionally and [...]
Business Success Principle of the Day: "Personal Connection". I find that a phone call or a face to face meeting is much better at establishing a personal connection than is an article or post of some kind. Video works OK, but it is not nearly as effective as a conversation. And in my field, the personal [...]