“Business Success Principle of the Day: “Value Proposition”. Your Value Proposition is a statement that you believe accurately describes the value you bring to your customer. The key is that it is a proposition, not a fact. And it doesn’t count for much unless your prospective customer accepts it to be true for them, at which time it becomes an accepted proposal.

Implementation: Focus on clearly defining and communicating your Value Propositions, keeping in mind that your customer has to see, and preferably FEEL, the value for themselves before they will buy.