A Broadcast is the opposite of a targeted message, which is most often customized for an individual. A Broadcast is non-specific and intended for a large audience, sometimes dozens, sometimes billions. Shrewd marketing employs both kinds of messaging!
Energy of the Day: Broadcast
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About the Author: Admin
Paul M. Hoyt, owner and principal consultant with the Hoyt Management Group, has over 40 years experience leading teams to improve profitability and productivity. Comfortable “from the boardroom to the boiler room,” he has worked with dozens of organizations across many industries, and at all levels. His experience includes P&L responsibilities at EDS, Oracle, Litton Industries, and Qwest Cyber Solutions. In addition, Paul has successfully started and managed two professional services companies, and consulted with hundreds of companies of all sizes.
Read more at https://paulhoyt.com/about-paul/biography/
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